Exploring the new world of online selling at
e-Retail 2022
At e-Retail Fest 2022, it was all about Amazon sellers and aggregators. Here’s how Pattr can help your online brand as it grows.
In June, Pattr attended e-Retail Fest 2022 in London, where a lineup of speakers at the forefront of e-commerce discussed trends and strategies in the space. We wanted to get a better sense of what the new generation of online marketers and retailers are doing — and, most crucially, how they can use tech to maximize results.
According to Melissa Snowder, founder of multiple online health brands including Nourish3d and Script3d, says that successful online companies need to be direct and focused on the following:
- what products are being sold
- how many are being sold
- how quickly they are being sold
- how diverse its suppliers are
- the simplicity of product
One trend that stood out was the increasing importance of direct-to-consumer brands and sellers working on major platforms like Amazon. The past few years has seen an explosion in the number of Amazon aggregators — companies that buy up smaller online sellers in order to leverage economies of scale and turn them into much more profitable enterprises.
These companies, with big names like Thrasio, Perch and Unybrands, have been part of the e-commerce world for some time, but it is only relatively recently that they have hit stride and scale — and changed the Amazon seller game entirely. John Hefter, a co-founder at Thrasio, confirmed the slowdown in the acquisition space and would be looking at ways to improve operations and profits from the 200+ brands in its stable.
How Pattr can help
This means e-commerce brands are not just thinking about prospective customers through Amazon, but finding new customers and higher margin from a direct to consumer approach.
Hefter said the industry’s future looks likely to consolidate further , and that this will lead to better, smarter and healthier businesses.
The new frontier of e-commerce means sellers have to appeal not only to customers but also to this new generation of aggregators. They need to be thinking about where they might sit as part of a larger stable of online brands. That means making sure their customer acquisition pipeline is on point – giving them the scope to grow in a healthy and sustainable way.
Pattr offers a suite of tools that can help sellers in this new e-commerce landscape. From Marketing Automation to run effective interactive ad campaigns on social media and Superfans to rapidly identify your biggest supporters – and biggest opportunities – online, we can help your business scale and drive results.
Interested in learning more about how Pattr can help online sellers? Book a demo today.
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