3. Your superfans can lead your strategy
Your biggest fans are the key to your success. That seems obvious, but many brands try to appeal to a broad audience and forget about the true fans.
According to Marita Forss, General Manager of Marketing and Communications at Cricket Australia, the challenge is to activate the superfans while bringing the casual fan along for the journey – and hopefully turning them into a Superfan themselves.
That could mean experimenting with different messaging to see what activates the superfans, and what works for the more casual fan.
Superfans can also turn into micro-influencers. By activating your biggest fans, you can turn them into content creators for your brand – spreading your message among their networks, with more effectiveness than a paid campaign.
4. Omnichannel is the only way to go
It might seem obvious, but you really do have to be everywhere these days.
Being multi-platform means diversifying, and diversifying means de-risking. Ezekiel Ritchie, ANZ Country Manager at Jellysmack, said that data should lead every platform effort, and that nothing is subjective.
The creator economy has reached $133 billion, and creators are set to be an increasingly important part of the brand mix. An important part of an omnichannel strategy in the future will be to engage these creators, and find ways to engage your brand’s audience with them.
But at the end of the day, the most important thing is to ensure your social media marketing mix is bringing value and meaning. That means maximising your investment by creating content people want to share, and bringing purpose to both your superfans and more casual fans.
Want to learn more about how Pattr can be part of your omnichannel strategy? Book a meeting today.