Here’s how to fix it
So how do you tackle spam comments? Platforms like Facebook and Instagram come with built-in tools and rudimentary filters to help moderate pages — but they’re often insufficient to tackle increasingly sophisticated spambot armies. It’s clear that whatever is being offered natively by tech platforms isn’t working.
For brands operating at scale, human intervention often isn’t enough either. Plus, there are more productive things your community managers and social media teams could be doing than deleting hundreds of spam comments, like creating great content or engaging with your audience.
Pattr can help. Our Conversation Health platform leverages sophisticated artificial intelligence and language models to tackle unwanted comments on social media and gives you the peace of mind that spam and scam will be entirely unwelcome on your brand’s pages.
Using advanced sentiment and intent classification alongside sophisticated image analysis, our Conversational AI rapidly identifies spam, hiding it from your page before your real followers have a chance to see them. Operating seamlessly in the background, Conversation Health frees your human team to focus on the stuff that actually matters.
We get that every brand is different, and a one-size-fits-all approach won’t necessarily work. Conversation Health fits into your existing workflows and is trained with your brand’s language and custom business logic — so if you’re targeted by a particular kind of spam, we can tailor the platform to ensure those comments don’t slip through the net.
And if you want a little more control over what is and isn’t filtered, we can do that too. With our Unified Inbox — which puts all your social channels in one place — your incoming comments are automatically categorised by priority, so you can quickly make decisions as to what should and shouldn’t make its way onto your page.
Spam might be an old problem, but it doesn’t need to be your problem.
Want to find out how you can tackle spam? Book a demo with our team today.