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Introducing Conversational Ads For Facebook

Conversational Ads for Facebook
Learn how we’re enabling brands to link their Facebook and Instagram ads to genuinely relevant, real-time conversational experiences via Messenger.

Every month, a staggering 2 billion messages are exchanged between users and businesses on Messenger. The reason is pretty clear: 53% of people say they are more likely to shop with a business that they can message directly.

But engaging users on Facebook or Instagram goes a lot further than just posting updates. Many businesses are using Facebook ads to connect users to conversational experiences with them on Messenger. The formula is simple:

  • A user sees an interesting advert from a brand
  • The user clicks to learn more through an automated conversation on Messenger
  • The user and brand are Facebook friends forever

Or are they? The reality is that that experience is actually more likely to leave users hitting the unfriend button than the like button.

Imagine you’re on Facebook or Instagram and an ad pops up from an ecommerce clothing retailer. The advert is all about how sustainable that clothing brand is. Sustainable shopping is really important to you, so you click on the advert to find out more about the brand’s credentials. You are now directed to an automated conversation on Messenger but the conversation has nothing to do with what you are interested in. After five minutes of answering generic questions, you give up. Now it doesn’t matter if that company was the most sustainable clothing retailer on the planet, you’re not going to shop with them after such a bad experience.

That scenario happens all the time. Instead of capitalising on a user’s initial interest, irrelevant, automated conversations are actually damaging brands’ reputations. Users are left feeling frustrated and businesses unfriended.

It’s in response that we’ve launched our Conversational Ads For Facebook. We’re supercharging Facebook and Instagram ads by enabling companies to link them to genuinely relevant, real-time conversational experiences via Messenger. Instead of having to direct people to the exact same automated dialogue every time, brands have complete control over which conversations launch when a user interacts with their ads.

Ad Campaign through to conversation.

Returning to our frustrated clothing shopper, Conversational Ads For Facebook would work out exactly which conversational content they should be directed to within Messenger, based on the ad they clicked. In this case, they showed an interest in sustainability, so their experience on Messenger would start and continue with further content on that exact topic. Rather than losing the user’s interest through a generic conversational experience, the retailer would be able to build a deep connection with that user and in turn, elevate their own reputation.

Companies can instantly qualify leads and direct users to relevant, effective content, helping to serve customers, close more sales, and build lasting brand loyalty. Plus, they can save valuable time for their teams by automating responses to customer enquiries and gathering valuable insights for their staff to address the more complex enquiries that need specific attention.

If you’re ready to change your Facebook status and engage users more effectively, click here to find out more about Conversational Ads For Facebook. Or, get in touch with the team.

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Pattr brings you closer to your customers.

A conversational AI SaaS platform to power, enable, enrich and understand conversations between you and your customers, in real-time and at scale.

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