We’ve rebranded! Proxima and Iris are now all found here under the one label – Pattr.

Proxima and Iris are rebranding — introducing Pattr

As we continue to expand globally and launch world-first initiatives, we’re doing it under a new brand to better encapsulate who we are and what we do.

What’s the Pattr?

Pattr has been designed to combine the Proxima business and Iris product brands together, repositioning the business and standing out in the market as we push our global growth.

So, what’s with the name?

Pattr (or patter) is a prepared and practiced speech that is designed to produce a desired response from an audience. A musician, artist, salesperson or auctioneer might patter to get a conversation started or help prepare the audience for their performance.

We’re often the first conversation that a customer might have with a brand and it’s our job to warm them up for the brand’s sales or customer service teams.

Welcome to Pattr, a global leader in Conversational AI that’s helping global brands have conversations that matter.

Team Inbox

We’ve come a long way

A lot has happened since our founders Dan and Seb launched Proxima as a startup in Sydney in 2014. 

Since then, we’ve executed over 800 projects, enjoyed a funding injection from UK-based venture capital tech specialists Deepbridge Capital, and opened additional offices in Melbourne, Brisbane and Los Angeles.

We’ve become proud pioneers in using Conversational AI to help improve people’s lives. 

Our world-first projects for Butterfly Foundation and Lifeline have seen us develop unique tools for complex social problems, while our brand safety product is seeing us partner with major sporting organisations to help reduce harmful social media abuse.

We are launching Team Inbox, our flagship unified inbox solution that brings everything together. This product is what we’re all about: having humans and tech working harmoniously together, across multiple channels to enrich conversations, ensuring faster resolutions and higher customer satisfaction.

A bold vision for the future of conversational AI

At Pattr, we believe that every business conversation should have purpose and impact.

We’re transforming the way organisations work, and streamlining how they communicate — powering, enabling, enriching, and understanding conversations between organisations and people, real time and at scale.

Whether you’re a new or existing Pattr client, we look forward to forging relationships and growing together.

Would you like to know what Pattr can do for your organisation?

Get in touch with our team.


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