Keeping conversations healthy
Being a successful crypto or web3 company doesn’t just mean offering a great product. You could be a customer’s first ever experience with this exciting new world — and the difference between a lifelong convert or a scorned skeptic.
That means being on the front foot with educating users and maintaining a healthy information ecosystem.
But, as I’ve mentioned, blockchain companies face a much tougher challenge than most. Many new crypto customers come via social media, and that is where much crypto discussion and education takes place. But it is also where bad actors work — giving false information and guiding users to harmful links and scammy Discord servers.
Social media managers for blockchain companies are often overwhelmed with the sheer volume of harmful content targeting users of their products and platforms. There’s quite literally too much to tackle.
So what do you do?
Conversation Health from Pattr
This is where AI can help.
Using sentiment analysis, intent and image classification, Pattr’s Conversation Health helps brands identify unwanted and spammy messages, posts and images across its social media channels and immediately take action.
Within seconds, we can identify unhealthy conversations related to your brand across social media. These conversations are sorted by priority in your Unified Inbox, where your team can tackle all of your social channels in the one place.
It isn’t a one-size-fits-all policy, which is super important when it comes to a world as complex and deep as the blockchain ecosystem. Conversation Health can be trained on specific words and phrases with bespoke language and AI models, making sure it is operating hand in glove with your brand.
On the one hand, this makes dealing with harmful and scammy content much easier. You can rapidly identify bad actors and take the appropriate action to minimise their effect on your users and prospective users.
But it runs deeper than that. Leveraging Pattr’s Conversation Health enables you to be a much more active part of user education as they make their way through the crazy world of web3. Spot a user with a question? Get in there and answer it first with clear, credible information and instruction.
The wild world of crypto and web3 can be overwhelming. But it doesn’t need to be for your customers.
Want to know how your crypto or blockchain company can tackle bad actors on social media and keep conversations healthy? Talk to our team today.