Opening up two-way feedback with customers
Gaining customer feedback is hard. It’s one of the more annoying and routine parts of the customer journey, and it is mostly ineffective.
With Superfans, you can do things differently! If you’ve identified someone who has a deep affinity with your brand — and isn’t afraid to say so — you can engage with them on a deeper level, asking for the kind of genuine feedback and advice from someone who knows your offering well. You get excellent advice, and they feel like they’re contributing to the ongoing success of a brand they love. You are making the experience unique and their own.
You can also amplify your superfans’ voices. Next time you’re collecting testimonials or stories for a campaign, ask your biggest brand champions to contribute. Their contributions will always feel realer and more heartfelt than something from a professional review, or created specifically for a campaign.
The beauty of Pattr’s Superfans is that it takes the hard work out of trawling social media to identify your most committed fans. Through your Unified Inbox, you can see your superfans across all your social channels, with a simple score system making it easy to identify the highest priority fans.
You can then focus on making sure they feel like part of the club.
Want to find out how you can use Superfans to find your brand champions? Book a demo with us today.