What is the future of brand-owned communities?

The future of brand communities
a collection of pebbles sitting among sand dunes with blue sky in the background, digital art / DALL-E

The only sane way to look at social media at this very point in time is, “che sarà sarà” - what will be, will be.

What is the future of the brand-owned online community?

Is the future a community a brand builds, owns and operates independently?

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