“Acquiring a new customer costs a business 4 - 10 times more than it takes to retain a customer.” Liferay
“Advocacy uplifts revenue through sales and reduces costs by getting your content out through organic means.” Invesp
Reduce churn

CX drives over two-thirds of customer loyalty, outperforming brand and price combined. (Gartner)

Increase purchase frequency

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers. (Invesp)

Bring down CAC

Improve awareness through positive sentiment. With more people talking about your brand, reduce marketing spend and increase customer acquisition.

Boost NPS, ratings, mentions

Treat your biggest advocates to “surprise & delight” moments that will elevate your customer satisfaction and advocacy.

“Among any brand’s consumers, its super-fans should be one of its top priorities” PwC
Conversation Health

Identify your brand advocates

Conversation Health

Analyse your brand’s sentiment on social media. Find your fans that are actively and continuously advocating for your brand using robust general natural language models and bespoke trained AI models.

Measure your superfan engagement

Three Twitter samples showcase Pattr conversational AI undertaking DNC

Launch a bespoke rules based point system that gives you a superfan score over a specified engagement period. Tailor your scoring system by giving a number of points for likes, shares, mentions and other actions.

Three Twitter samples showcase Pattr conversational AI undertaking DNC
A boy and a girl looking into phone smiling

Engage and recognise your brand champions

A boy and a girl looking into phone smiling

Take a range of actions to engage your superfans with exclusive experiences. From as little as liking their post, to giving a shoutout, to offering presale access to new product releases, you will no doubt boost their loyalty and advocacy even further.

Make this a strategic component of your CX strategy

Team working together on a shared desk

Customise your workflows and business logic to best engage your brand advocates. Launch a queue based on superfan segments, such as the number of followers. Track the score and sentiment trends, helping you understand the health of conversations about your brand online.

How to get started?
Team working together on a shared desk
“Even a minor improvement to a brand’s customer experience quality can add tens of millions of dollars of revenue by reducing customer churn and increasing share of wallet.

Additionally, superior CX leads to reduced service costs and lowers the cost of customer acquisition through word of mouth.” Forrester
Find your superfans

See Pattr in Action

Pattr brings you closer to your customers.

A conversational AI SaaS platform to power, enable, enrich and understand conversations between you and your customers, in real-time and at scale.

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