Communities are the heart of your online brand – make yours count
Without a healthy online community, your audience, customers and users are at risk of leaving you.
4 in 10 people have experienced online harassment.
Safe online communities give brand advocates a global voice.
Customers referred by advocates have a 37% higher retention rate.
Some customers will abandon a brand after just one bad experience.
Engaged customers in a community increases loyalty by 25%.
The biggest change for brands and marketers over the past decade has been the shift towards online communities as the driving force of the internet. Transparent, multichannel communications like social media have made it possible for brands and customers to speak to one another openly and publicly.
The potential upside is limitless – but online communities need to be nurtured to really start working for you. Put simply: online communities aren’t email. Your audience wants to have rich, meaningful conversations with you, and an engaged community can generate incredible value for your brand.
But it’s easier said than done. The vast scale of online communities and social media platforms has made it a challenge for even large brands and teams to manage. The risks can be intimidating.
Pattr makes it easier.
Our powerful Conversational AI will help you crack down on spam and abuse, find your most passionate brand champions, and create unforgettable, engaging social media experiences.
A supportive community can transform the relationship you have with your customers. audience. fans.
Take ownership of your conversations
The freedom of communication comes at a cost, and there are always those who will take advantage of the openness of your online community.
It feels like spammers, scammers and bad actors are always two steps ahead, working out new ways to make the online experience worse for you and your community.
It’s a widespread problem
Roughly 4 in 10 people have experienced online harassment, according to Pew Research.
33% of people say they’ve encountered offensive or derogatory content on brand-owned social media pages.
According to the FTC, a quarter of people who said they lost money to a scam in 2021 were first approached via social media.
Your brand could be at risk
It’s increasingly likely customers will first experience your brand online.
According to PwC, a third of customers said they would walk away from a brand they loved after just one bad experience.
A poorly managed online community could be that one bad experience.
Cultivating an online community is a big job
Even the most well-resourced teams find it a challenge to stay on top of moderating multiple online channels.
When operating at scale, that challenge can seem impossible.
With so much focus on preventing spam and abuse, building genuinely engaging and ROI-maximising campaigns takes a backseat.
Pattr can help you take back control
Our Conversation Health system makes managing your online community a breeze.
Leveraging our powerful Conversational AI technology, it automatically identifies and categorises every post and comment – letting you focus on what matters.
Your customers demand personalisation
The power of personalisation on the web is well-known. Personalising calls to action on a brand’s website can convert 202% better when compared to a non-personalised CTA. It’s more than just knowing your customer’s name and location – it’s about being empowered to have the right conversation, with the right person, at the right time.
There’s a solution. Conversational AI has made it possible to create that same level of personalised engagement in a live conversation. Our Marketing Automation tools allow you to create dynamic social media campaigns that respond to your audience’s input and preferences, maximising engagement.
See Pattr in Action
Want to safeguard your brand, team and audience from toxicity, spam and negative behaviour across your social conversations?